Cash App
Cash App
2025
2025
UX/UI Design
UX/UI Design
Objective
Cash App is a popular mobile payment platform that allows users to conduct peer-to-peer transactions seamlessly. Based in San Francisco, California, it also provides investment options in stocks and bitcoin.
roles
User Research
UX/UI Design
Motion Graphics
team
Luanna Tang
Aditi Joshi
Akeem Smith
Ana Lac
tools
Figma
Miro
After Effects
duration
16 Weeks
Problem
Cash App has always been a platform for simple transactions, but people desired an app that included better social integration.
Solution
Features like Budgeting Buddies, Cash Academy, Split & Settle, and Cashi make Cash App managing money with friends and family effortless.
Case Study
User Research
Shopaholic
Shopaholic
Hannah Muller
Hannah Muller
19, Student
19, Student
New Orleans, LA
New Orleans, LA
Skeptical Techie
Skeptical Techie
Rohan Mehta
Rohan Mehta
24, Software Engineer
24, Software Engineer
San Francisco, CA
San Francisco, CA
Family Budgeter
Family Budgeter
Grace Thompson
Grace Thompson
34, Part-Time Teacher
34, Part-Time Teacher
Chicago, IL
Chicago, IL
Opportunist
Opportunist
Timothy Benson
Timothy Benson
37, Uber Driver
37, Uber Driver
Houston, TX
Houston, TX
“..It felt like using Cash App was a scam because people in my area were using it for suspicious activities. It felt unprofessional and unfriendly.”
100%
100%
100%
the everyman
the everyman
the everyman
Focuses on belonging and connection, which aligns with fostering a supportive community.
Features
budgeting buddies
budgeting buddies
needs
needs
needs
A user with impulsive spending habits struggles to maintain accountability for their finances. Monthly paychecks from a digital payment app lead to impulsive purchases of unnecessary items, hindering budgeting and financial goals.
A user with impulsive spending habits struggles to maintain accountability for their finances. Monthly paychecks from a digital payment app lead to impulsive purchases of unnecessary items, hindering budgeting and financial goals.
A user with impulsive spending habits struggles to maintain accountability for their finances. Monthly paychecks from a digital payment app lead to impulsive purchases of unnecessary items, hindering budgeting and financial goals.
benefits
benefits
benefits
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
split & settle
split & settle
needs
needs
needs
Traveling with friends often leads to a messy mix of expenses. Hotels, transport, meals, and more. It's hard to track who paid for what, split costs fairly, and avoid last-minute payment confusion.
Traveling with friends often leads to a messy mix of expenses. Hotels, transport, meals, and more. It's hard to track who paid for what, split costs fairly, and avoid last-minute payment confusion.
Traveling with friends often leads to a messy mix of expenses. Hotels, transport, meals, and more. It's hard to track who paid for what, split costs fairly, and avoid last-minute payment confusion.
benefits
benefits
benefits
Helps users effortlessly track, split, and settle trip expenses in one place, eliminating confusion and social-related transcation hassles.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
cash academy
cash academy
needs
needs
needs
Parents struggle to teach their children the basics of financial literacy in an engaging way. They want to improve their own financial management while fostering a supportive learning environment for the family.
Parents struggle to teach their children the basics of financial literacy in an engaging way. They want to improve their own financial management while fostering a supportive learning environment for the family.
Parents struggle to teach their children the basics of financial literacy in an engaging way. They want to improve their own financial management while fostering a supportive learning environment for the family.
benefits
benefits
benefits
Allows parents to assign tasks, access curated educational materials, and build a supportive community for financial literacy, fostering hands-on learning and engagement through personalized learning paths.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
cashi ai
cashi ai
needs
needs
needs
User tend to dislike Cash apps lack of customer service. The user wants avoid unprecedented problems because it wastes time and ruins the users overall experience.
User tend to dislike Cash apps lack of customer service. The user wants avoid unprecedented problems because it wastes time and ruins the users overall experience.
User tend to dislike Cash apps lack of customer service. The user wants avoid unprecedented problems because it wastes time and ruins the users overall experience.
benefits
benefits
benefits
This feature will be able to enhance accessibility regarding app features and provide ease and convenience through out app usage. In addition Cashi will be associable while promoting various expressions to connect with its user.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.
Motivates users to budget and save money through friendly and exciting monthly challenges. Users will be able to win monetary rewards and earn in-app points to redeem more rewards.