Objective
Jo Malone London is a British fragrance brand that are most known for their elegant but simple fragrances that are inspired by their British roots. Each one of their scents are crafted with a story in mind, and their love and care handling their ingredients puts Jo Malone London as one of the well known and beloved fragrance brands in the industry.
roles
UI Design
Motion Graphics
team
Luanna Tang
tools
Figma
After Effects
Photoshop
duration
8 weeks
Problem
Jo Malone's website is elegant and simplistic, however the design doesn't feel meaningful after throughly researching the brand's purpose and mission.
Solution
Showcasing visuals of British ingredients emphasizes Jo Malone's roots and origins. By reflowing the content, we can ensure that the visuals really shine while still keeping that elegance and simplicity Jo Malone values.
Case Study
Insight
Jo Malone’s scents are sensual and puts a lot of care and love into their British heritage by ensuring that they use British ingredients. They exude an energy of kindness and elegance from their brand.
Jo Malone is a company that is community first, even as a luxury perfume brand. They collaborate and donate to worldwide organizations such as UNICEF and also the Breast Cancer Research foundation.
UI Design
Jo Malone is a company that is community first, even as a luxury perfume brand. They collaborate and donate to worldwide organizations such as UNICEF and also the Breast Cancer Research foundation.
Jo Malone is a company that is community first, even as a luxury perfume brand. They collaborate and donate to worldwide organizations such as UNICEF and also the Breast Cancer Research foundation.
Jo Malone is a company that is community first, even as a luxury perfume brand. They collaborate and donate to worldwide organizations such as UNICEF and also the Breast Cancer Research foundation.
Design System
Takeaway
Let’s