Objective
TD Bank is one of the largest banks in the U.S., providing over 10 million consumers access to a full range of products and services. Their services also reach to Canada, although they are in different branches.
roles
Motion Graphics
Market Research
Brand Strategy
team
Luanna Tang
Ana Lac
Hailey Hosang
Vicky Li
tools
Figma
After Effects
Illustrator
duration
16 Weeks
Brand Strategy
For small business owners and individuals, TD Bank is the financial partner that fosters community and innovation through TD Ready Commitment and TD Invent, because we believe in providing accessible opportunities to succeed.
TD Bank offers small businesses and individuals community-focused financial solutions and inventive digital technologies to help them achieve long-term success.
To guide small businesses and individuals by providing the necessary tools to see their business grow, helping the community one step at a time.
“The bank that grows with you”
At TD, we aim to build a sustainable, inclusive future while seizing new economic opportunities, enriching the lives of our customers, colleagues, and communities. TD has launched programs such as TD Ready Commitment and the 2024 TD Ready Challenge.
At TD, we aim to build a sustainable, inclusive future while seizing new economic opportunities, enriching the lives of our customers, colleagues, and communities. TD has launched programs such as TD Ready Commitment and the 2024 TD Ready Challenge.
Dynamic Branding System
Applications
Takeaway
TD Bank's new identity defines the line for a brand that actually cares about community, connection, and empathy.
Let’s